Posts Tagged ‘web2’

web 2.0, enterprise 2.0 and now sales 2.0!

Sales 2.0

Hi all,

Sorry for having such a big break since my last post I have been really busy. I have come across all this material to discuss but never had the time to write about it. the focus of today though is on a document i found that addresses a new concept title sales 2.0. Much like enterprise 2.0, sales 2.0 is an adaption of web 2.0, or a way to use web 2.0 tools to specifically target sales and increasing sales revenue. To quote from the paper,

“Just as Web 2.0 is reshaping how consumers collaborate online, Sales 2.0 is transforming how companies go about the business of selling to their customers”

It summarises the key goals and perspectives on Sales 2.0 as:

Like Web 2.0, many of the tools, technologies and techniques of Sales 2.0 are being born of experimentation. As time progresses these tools are improved upon and re-engineered to suit the specific business or sales purpose. It helps salespeople do a better job of identifying leads, of turning leads into opportunities and of converting those opportunities into sales.

This was demonstrated in a case study which outlines which tools they used and how they used them. They state that one of the first steps taken was to build their own brand and concept that crosses with Enterprise 2.0 and is discussed regularly on rockthejob.com. This was done by creating a wordpress blog, as i have done, and using facebook and twitter to attract traffic to the blog. New sites that i have yet to experience were noticed such as Vestopia and Stockpickr, these were used to create online portfolios and submit these to investors who had the same interests. From my initial impressions these tools look very useful, providing similar concepts to linkedIn but with their own unique additions. Meetup was also used to manage and communicate with seminars that were being held.

The key steps that were used in this Sales 2.0 scheme are roughly as follow:

  1. Begin building an online brand using tool such as the ones previously discussed
  2. Get future clients to read the material that is published online
  3. Encourage these clients to make contact on a personal level by using e-portfolios such as Vestopia or LinkedIn
  4. Use these clients to the spread your brand and generate more clients by using services that allow recommendations, re-tweets on twitter and many more.

Overall there are many similarities between enterprise 2.0 and sales 2.0 but this shows how these web2 technologies are flexible and can be adapted to target specific business and customers or even to suit a purpose. I highly recommend reading the full document here as it give a deeper analysis into the sales2.0 concept and how it is used.

On a similar note i have begun to use the delicious bookmarking service, i will discuss my experiences in a later blog but you can view my Enterprise 2.0 links that will grow with time at http://delicious.com/jamiecturner/enterprise2.0

until next time,

~Jamie

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So who is using it?

So far i’ve been talking about what is out there to be used and how it can be used. This week i set out to find who is actually using these technologies, in particular i tried to find some australian examples. To my surpirise i was having some trouble finding information on some large companies using web 2.0 tools regularly but i did find some results.

RaboPlus, an australian bank currently are using web 2 tools such as podcasts and blogs, as a way to communicate with their customers. You can view the community pages at http://www.raboplus.com.au/investor_centre. They use it as a way to communicate with their customers on a regular basis to give them up to date information. (This information was found at OnlineBankingReview).

Another Australian company Chochlear use a wiki internally to spread information to its engeneering team and also to keep staff up to date with current project status.

Cochlear software development manager Victor Rodrigues says it has changed the way the company works.

“People are a lot more aware of things that are happening around them just by the mere fact that anyone can go to a wiki and publish information internally. Its use certainly has picked up.

“Over the past two months, for example, the number of contributors has increased by almost 100 per cent,” Rodrigues says.

(found at australianit.news)

Over the past weeks of researching enterprise 2.0 i have been developing ideas of how this can help me at my workplace and started putting them into action. For those who don’t know i work at forest computers, we deal with apple computers, repairs, web development, networking, voip, security and many more IT related services. This is a small business so i am usually chopping and changing between these areas and it often becomes confusing. So i have created a wiki to be used by the staff. The reason for this was to have a place where all staff can go to reference all the services and processes that need to be done in the business. For example we had a staff member who specialised with dealing with iphones and vodafone contracts. When he left, the rest of the company was left relatively in the dark as to where to pick up where he left off. With the inclusion of a wiki it can be a place where all the processes that need to be done to sign up a customer contract for example could be so we can have access to the information if ever needed. I have spoken my colleuges and they all agree that a wiki would be a great addition to the company and some have already began contributing. I will keep you guys updated as to how the wiki is adopted in the company and my thoughts on its effectiveness but so far so good.

These example show the power and versatility of web 2.0 tools, the same tools can have different applications in different companies and reap many kinds of benefits. In my opinion incorporating enterprise 2.0 in your business means that you are engaging your employees and encouraging them to get involved. Tomorrow i will continue this post by further analysing the use of enterprise 2 by these companies and how these cases relate to patterns developed by Dion Hithcliffe and Andrew McAfee.

Until then, do you know of any other Australian companies embracing web 2.0 tools?

~Jamie