Sorry for having such a big break since my last post I have been really busy. I have come across all this material to discuss but never had the time to write about it. the focus of today though is on a document i found that addresses a new concept title sales 2.0. Much like enterprise 2.0, sales 2.0 is an adaption of web 2.0, or a way to use web 2.0 tools to specifically target sales and increasing sales revenue. To quote from the paper,
“Just as Web 2.0 is reshaping how consumers collaborate online, Sales 2.0 is transforming how companies go about the business of selling to their customers”
It summarises the key goals and perspectives on Sales 2.0 as:
Like Web 2.0, many of the tools, technologies and techniques of Sales 2.0 are being born of experimentation. As time progresses these tools are improved upon and re-engineered to suit the specific business or sales purpose. It helps salespeople do a better job of identifying leads, of turning leads into opportunities and of converting those opportunities into sales.
This was demonstrated in a case study which outlines which tools they used and how they used them. They state that one of the first steps taken was to build their own brand and concept that crosses with Enterprise 2.0 and is discussed regularly on rockthejob.com. This was done by creating a wordpress blog, as i have done, and using facebook and twitter to attract traffic to the blog. New sites that i have yet to experience were noticed such as Vestopia and Stockpickr, these were used to create online portfolios and submit these to investors who had the same interests. From my initial impressions these tools look very useful, providing similar concepts to linkedIn but with their own unique additions. Meetup was also used to manage and communicate with seminars that were being held.
The key steps that were used in this Sales 2.0 scheme are roughly as follow:
- Begin building an online brand using tool such as the ones previously discussed
- Get future clients to read the material that is published online
- Encourage these clients to make contact on a personal level by using e-portfolios such as Vestopia or LinkedIn
- Use these clients to the spread your brand and generate more clients by using services that allow recommendations, re-tweets on twitter and many more.
Overall there are many similarities between enterprise 2.0 and sales 2.0 but this shows how these web2 technologies are flexible and can be adapted to target specific business and customers or even to suit a purpose. I highly recommend reading the full document here as it give a deeper analysis into the sales2.0 concept and how it is used.
On a similar note i have begun to use the delicious bookmarking service, i will discuss my experiences in a later blog but you can view my Enterprise 2.0 links that will grow with time at http://delicious.com/jamiecturner/enterprise2.0
until next time,