Posts Tagged ‘linkedin’

web 2.0, enterprise 2.0 and now sales 2.0!

Sales 2.0

Hi all,

Sorry for having such a big break since my last post I have been really busy. I have come across all this material to discuss but never had the time to write about it. the focus of today though is on a document i found that addresses a new concept title sales 2.0. Much like enterprise 2.0, sales 2.0 is an adaption of web 2.0, or a way to use web 2.0 tools to specifically target sales and increasing sales revenue. To quote from the paper,

“Just as Web 2.0 is reshaping how consumers collaborate online, Sales 2.0 is transforming how companies go about the business of selling to their customers”

It summarises the key goals and perspectives on Sales 2.0 as:

Like Web 2.0, many of the tools, technologies and techniques of Sales 2.0 are being born of experimentation. As time progresses these tools are improved upon and re-engineered to suit the specific business or sales purpose. It helps salespeople do a better job of identifying leads, of turning leads into opportunities and of converting those opportunities into sales.

This was demonstrated in a case study which outlines which tools they used and how they used them. They state that one of the first steps taken was to build their own brand and concept that crosses with Enterprise 2.0 and is discussed regularly on rockthejob.com. This was done by creating a wordpress blog, as i have done, and using facebook and twitter to attract traffic to the blog. New sites that i have yet to experience were noticed such as Vestopia and Stockpickr, these were used to create online portfolios and submit these to investors who had the same interests. From my initial impressions these tools look very useful, providing similar concepts to linkedIn but with their own unique additions. Meetup was also used to manage and communicate with seminars that were being held.

The key steps that were used in this Sales 2.0 scheme are roughly as follow:

  1. Begin building an online brand using tool such as the ones previously discussed
  2. Get future clients to read the material that is published online
  3. Encourage these clients to make contact on a personal level by using e-portfolios such as Vestopia or LinkedIn
  4. Use these clients to the spread your brand and generate more clients by using services that allow recommendations, re-tweets on twitter and many more.

Overall there are many similarities between enterprise 2.0 and sales 2.0 but this shows how these web2 technologies are flexible and can be adapted to target specific business and customers or even to suit a purpose. I highly recommend reading the full document here as it give a deeper analysis into the sales2.0 concept and how it is used.

On a similar note i have begun to use the delicious bookmarking service, i will discuss my experiences in a later blog but you can view my Enterprise 2.0 links that will grow with time at http://delicious.com/jamiecturner/enterprise2.0

until next time,

~Jamie

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Tools of the trade

Blogging is fantastic for getting opinions out there, sharing useful information and developing a community, but what else is out there? There are so many web services and technologies that take advantage of web 2.0 concepts. They can be used to connect people or just make life easier, personally or in the enterprise.Social networking would have to be the most common web 2.0 with sites such as facebook, with over 250 million active users and others like myspace and bebo. These sites are great for connecting people and sharing information but there is so much more!

Blogs and wikis help bring us services such as wordpress and wikipedia. Sites like delicious for bookmark management, expensr for expense management, remember the milk, doodle, Flickr and the lists go on! There are so many tools out there that can help you out and i suggest you all get into it.

So what about the usage of web 2.0 technologies in the enterprise? It may surprise you but yes these tools are being used in business more and more every day and there are so many good reasons for it.

  • LinkedIn is one of the most popular business networking websites, linking employees and developing business contacts
  • Rather than having physical meeting with clients and colleges, you can use online messaging and video conferencing such as google talk or skype
  • Services such as Yammer and twitter allow co-workers to update each other using a micro-blogging platform as an employee management tool
  • 14dayz for tracking the time spent by groups on projects

Social Bright posted a great blog listing tonnes of web 2.0 tools you can use personally and in your business, check it out HERE. Undoubtedly you will find some new tools that will benefit you.

I leave you with this video i found from the very well know technology company Oracle, known widely for their database software. Here Thomas Kurian from Oracle is talking about how the company has tightly integrated enterprise 2.0 functionality into their own software so business can harness this. Also i would recommend looking at other videos from the OracleVideo youtube channel that contains eight short videos of an interview with Andrew McAfee, a well known web 2.0 professor i have mentioned in previous blog posts.

Enjoy 🙂