In my last post I talked about how enterprise 2.0 is being used in some small-medium australian businesses. If you remember as far back as my first post, i talked about Andrew McAffes SLATES paradigm. So how does the Australian banking company RaboPlus fit into the SLATES.
- They offer the ability to Search for information by readily making the relevant blogs and tools available to each user
- They include Links in the blog posts to statistics and other relevant articles from external sources
- There is Authoring involved however only to a certain extent. They provide the opportunity to provide feedback via comments or twitter however not in a way that a wiki would provide users the opportunity to share information. However I believe in the scope of their business they have the appropriate amount of contribution.
- I was unable to find any type of Tagging being used by Raboplus which is unfortunate as it could help to sort and search through the many posts they have
- The have a related links section where they recommend other links via Extension of what your currently viewing
- Users are Signaled when new content is available via podcast subscriptions, rss and also via twitter
Dion Hinchcliffe has added some extra aspects to this model as I pointed out in my earlier post, they are social, emergent, freeform and network-oriented. I believe that these are key aspects in enterprise 2.0 and centering around a network-oriented structure is vital. The social interaction is key to developing a flowing and effective enterprise community. After analysis of the RaboPlus it seems that they have definitely started the use a lot of web 2.0 technologies to furthur their business and are benefiting very well, but the main concept I believe they are lacking is the ability to develop a community. At the moment when you do business with them you get access to the information and the resources but there is little ways for users to collaborate with one another. This is still a great example of how enterprise 2 can be used in any business and the benefits it can reap.
To finish of this two part blog post i’d like to draw your attention to the wikinomics business model that was briefly outlined by Jason Watson in a lecture on Enterprise 2.0. The “Science” of wikinomics is based on four concepts or ideas
Openness – providing high amounts of access to customers, employees and even competitors. This increase in transparency builds a trust, creates partnerships and also helps to build credibility in the community.
Peering -allows self-organisation and harnesses the ideas of a wider community
Sharing -sharing information can have massive benefits, it can involve sharing withing a company or even between companies to assist each other. One companies research may be the missing piece of the puzzle in another companies endeavors.
Acting Globally – Globalisation allows mass collaboration and grants access to mass resources that are not usually available from across the globe.
I highly reccomend the wikinomics blog, they have a great team of bloggers talking about social media, collaboration and many other relevant topics to our research here.
Until next time, it’s time for bed for me