In my previous posts i outlined some of the many web 2.0 tools that can be used for personal use and in the enterprise. Now i am going to focus mainly on twitter in this short article. For those who don’t know, twitter is a micro-blogging service that allows people to update their status or send messages in no more than 140 characters. So how can this have any benefits to business? I think its easier if i give some examples
- Samsung have a twitter account dedicated to their mobile phone range. they disscuss feature, promotion and customer issues using this service to reach a large amount of people. You can view the samsung account here twitter.com/SamsungMobileUS
- Ford also use twitter as a place customers can contact them and get a quick short response or point them in the right direction. twitter.com/FordCustService
- Starbucks posts offers and the latest deals on their twitter account twitter.com/mystarbucksidea
Others such as forrester, best buy, dell and more use this service as a way provide customer service, increase awareness, spread news and promotion and create a network of customers. The benefits are huge for a small price of 140 characters and businesses in australia should also try to harness this technology.
Let me know if you know of any other businesses using twitter and what do they use it for?
**Insert Plug** Also you can follow me on twitter at www.twitter.com/jamiecturner