Twitter for business?

In my previous posts i outlined some of the many web 2.0 tools that can be used for personal use and in the enterprise. Now i am going to focus mainly on twitter in this short article. For those who don’t know, twitter is a micro-blogging service that allows people to update their status or send messages in no more than 140 characters. So how can this have any benefits to business? I think its easier if i give some examples

  • Samsung have a twitter account dedicated to their mobile phone range. they disscuss feature, promotion and customer issues using this service to reach a large amount of people. You can view the samsung account here
  • Ford also use twitter as a place customers can contact them and get a quick short response or point them in the right direction.
  • Starbucks posts offers and the latest deals on their twitter account

Others such as forrester, best buy, dell and more use this service as a way provide customer service, increase awareness, spread news and promotion and create a network of customers. The benefits are huge for a small price of 140 characters and businesses in australia should also try to harness this technology.

Let me know if you know of any other businesses using twitter and what do they use it for?

**Insert Plug** Also you can follow me on twitter at



5 responses to this post.

  1. Hi Jamie,

    Thanks for your thoughts. It also looks as though companies are mining what is being said about them in twitter streams… can be useful to respond quickly to concerns…

    ~ Jason


  2. Jamie,
    I’m not sure about other businesses following twitter, but I’m pretty positive that there’s a lot out there. For example, I was watching Desperate Housewives a few weeks ago, and one of the main characters was going for a job interview as some form of businessman. The person taking the interview asked him if he had “…Ever used twitter as a business plan…”
    This struck me as kind of wierd, because I didn’t know that businesses used twitter. However, when I Googled this topic, and after a little extra searching, I found this blog that did indeed confirm what I had heard.
    The relevance of Desperate Housewives to what you are trying to say is little, but it’s still there.
    I agree with Jason on his comment about businesses being able to respond quickly to concerns and queries. I thought this must be a great way of dealing with suggestions, responses and more for the businesses.
    Just sharing my two cents,

    – Dimitri


    • Posted by jamie turner on August 16, 2009 at 9:34 pm

      great point dimitri and thanks for contributing to my blog!
      web 2.0 tools including social networks are definitely becoming more prevalent in our personal and business lifes.

      I hope you continue to follow my blog and thanks for your input



  3. Twitter for Business? Yep, it’s happening now – we use Yammer as it is a bit more robust. From a process perspective, I’m looking at using microblogging as an event to trigger the next step in a process. Early days yet but a quick microblog/notification will speed up my end to end processes.
    ~ Paul


  4. […] updates on projects, ideas or activities. I disscuss the uses in greater detail in my previous post Twitter for Business.  So you know the benefits, but are there any drawbcks? Dave Rosenberg recently decided to trial […]


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