Is micro-blogging in big business worth it?

There is a lot of talk going around about micro-blogging being used in the enterprise. I’m not just talking about the generic twitter that pop’s into everyone’s mind at the mention of ‘micro-blogging’. As mentioned in some of my previous posts alternatives exist, that are targeted specifically for use in large scale enterprise such as Yammer. These apps are designed to be used as an informal method for collaboration, eg status updates on projects, ideas or activities. I disscuss the uses in greater detail in my previous post Twitter for Business.  So you know the benefits, but are there any drawbcks? Dave Rosenberg recently decided to trial Yammer in his small business. In his opinion it yielded unsatisfying results. The main difficulty was squeezing what they were trying to communicate into the 140 character limit. It  “sounds like a good idea, until you are forced to spend more time trying to figure out what someone meant in 140 characters” Dave stated. This is a very valid point when attempting to replace previous methods of communication such as email but i do not believe that that is the purpose of micro-blogging.

So this raises the question, is it worth it?

In my opinion it is definitely worth it. However. It can not be expected to replace the current communication such as email and IM alone as Dave attempted to do. These tools needs to be combined with other web 2.0 technologies to reap the complete benefits, for example wikis or blogs can be used to share or collaborate on complex issues. Micro-blogging could compliment this by drawing attention to the key ideas within these blogs and to update on new information. In the very near future I will write a progress report on how the wiki has been adopted in my workplace as i introduced it in So who is using it, maybe there is some potential in my workplace for micro-blogging.

How do you think micro-blogging should be used within organisations and what do you think is the most effective strategy?

~Jamie

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2 responses to this post.

  1. [...] more: Is micro-blogging in big business worth it? Share and [...]

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  2. Posted by Birgit Hapfelmeier on September 4, 2009 at 7:11 pm

    Hi Jamie,

    there is a great article in business world how companies use Twitter to build their brands: http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm
    You can find many related topics on the right hand of the article.

    Birgit

    Reply

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